- Posted by Sanderson Lincoln
- On February 8, 2016
Since 1917, the Lincoln Motor Company has been creating luxury cars well ahead of their time, including a wide range of stylistic and mechanical features that made them stand out among their competition. This tradition carries on today as Lincoln continues to add new technologies and more power to their beautiful concept cars.
In its early life, Lincoln Motor Company was purchased by Ford and became a subsidiary of their brand, although it remained largely autonomous in operation. Early designs like the Lincoln Zephyr and the original Continental Coupe were remarkable cars for their quality and high-end feel, setting a bar that few other auto manufacturers could compete with. However, by the mid 1940s, Ford decided to merge their Lincoln and Mercury divisions together. At that time, the Continental and the H-series were both discontinued.
Due to sinking sales, Lincoln decided that it needed to bring back the Continental as a flagship and shining star for the Ford motor group as a whole. Designed to compete with the Rolls Royce Silver Cloud, the all new Continental Mark II was introduced in 1955 and was only produced for two years.
Due to the high cost of hand-producing the Mark II, every car sold cost the company money. Between 1955 and 1969 the Continental continued to change and was reengineered to work with Lincoln’s less expensive frames and engines. This era of Lincoln also contributed to the design of the infamous Batmobile by Lincoln’s Bill Schmidt as a totally custom take on the “Futura” concept. In 1970, the Continental underwent yet another major change, gearing Lincoln up for the next big trend in luxury automobiles.
All told, the Lincoln Continental made it all the way to Mark VIII, and gave birth to the Lincoln Town Car line. Variations in size, construction, accents and body styling happened at major intervals until the 1990s, when Lincoln was finally forced to start introducing smaller cars to go along with their well-known full-size sedans.
In the late 90s, Ford decided to reinvent the Lincoln division and restructure the company. In doing so, they introduced concepts for SUVs, trucks and a variety of small- and mid-sized sedan options including the Aviator, Navigator and a new Zephyr.
In the 2000s, Lincoln made another major change to the way they named their cars by going to a three letter acronym system for badging, bringing the MK series to life. This has culminated in the MKS, MKT, MKX and more as they have bridged the gap with crossovers and light SUVs along the way.
The company is stepping outside the box of this new nomenclature going forward by bringing back the Continental yet again. The completely redesigned 2017 Continental has recently been released at international car shows, drawing the attention of many in the luxury car industry.
Lincoln has stated that the car is already on its way to production, clearly having Bentley in its sights based on the styling and features offered.
To see more of Lincoln’s luxury cars, trucks and SUVs, visit Sanderson Lincoln today. We want you to experience the amazing comfort and style of these vehicles for yourself and let you preview what Lincoln has in store with their latest concepts coming in 2016 and 2017.