- Posted by Sanderson Lincoln
- On January 25, 2016
Lincoln is coming into its own as a solid competitor against other luxury auto manufacturers such as BMW. In doing so, they have adopted a new system for naming and labeling their cars, similar to the way other brands have done so in the past. This Lincoln is now using simple, three-letter badge designations for their models instead of the older names that those cars touted in years past.
Their newest models now come with a title such as MKZ or MKC instead of the “Aviator” or the “Zephyr” as they did before.
Is it an Acronym?
The answer is not quite. The first two letters of the badge, MK, stand for the word “Mark.” The last letter is the series identifier. Therefore the MKZ is known as the “Mark Z” and the MKC is the “Mark C.” However, the final letter in the equation is not necessarily representative of either the class or the features of the vehicle itself.
Before the new nomenclature was adopted by Lincoln, the MKZ was originally called the Zephyr. It is a mid-sized sedan and has been one of the company’s best-sellers since it was first re-introduced in 2006. In this case, the Z at the end of the model designation is a reference to the car’s original name as opposed to it being the highest ranking vehicle over the X or C designations, in the way other auto makers have done.
The MKX is Lincoln’s entry into the crossover SUV category. In this case the X is predictably used to identify the model as a member of the crossover class. This is in keeping with what other manufacturers have done to distinguish this very popular style of vehicle.
The MKT is Lincoln’s full-size crossover option. In this case, the T stands for “Touring,” a designation most often used in the auto world for enhanced comfort and space for the long haul. It was introduced in 2009 as a step up from the MKX, and as a possible replacement for the Aviator model.
MKC is Lincoln’s popular compact crossover. It is one of their newest models, joining the line in June of 2014. It is a slight step down in terms of size from the MKX, but provides a lot of the same functionality as the larger version.
The MKS is Lincoln’s full-size sedan and has been around since 2008. It came along with the discontinuation of the well-known Town Car. Unfortunately, poor sales have caused the MKS to reach the end of its production time, and it will be replaced in the future with the redesigned Lincoln Continental.
While Lincoln seems to have renamed many of their vehicles to match the industry standard of other luxury car makers, the individual letter combinations are used only to reference the different types of vehicles they have to offer. These acronyms are not indicative of luxury features, price points or other telling information. Lincoln has also decided to keep some of their traditional name choices around as well, including the Navigator and the new Continental without a three-letter designation.
To see the full range of Lincoln’s luxury sedans and crossover SUVs, stop by Sanderson Lincoln and speak with one of our experienced sales representatives. We are happy to show you the amazing features and quiet comfort that come standard with every new Lincoln car.